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TikTok is introducing a updated setting that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform revealed that it currently hosts over 1 billion content made with AI.

Trial and Implementation

The update is undergoing trials over the following weeks before a global rollout. This advancement comes amid a increase in AI content, fueled by new content generation software.

AI Content on Other Platforms

Studies have shown that nearly 10% of the quickest rising video streams on another major platform only show AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.

“We know from our community that numerous viewers enjoy content made with AI tools, from digital art to educational videos, and we want to offer the community the power to see more or less of that, based on their own choices,” said a company executive.

AI on the Platform

The platform disclosed that there are currently 1.3 billion videos on its network identified as made with AI. Overall, more than 100 m pieces of content are submitted to the service every day, making clips made by AI a minor part of its complete catalog.

How to Adjust Settings

Users will be able to decrease or raise the amount of AI content they see by opening the “manage topic” option in the platform and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter cover news, fashion, cosmetics, and movement.

Content Labeling and Policies

Its policies oblige users to tag convincing artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the platform will henceforth apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is designed to help prevent users from attempting to circumvent the labeling process.

AI Literacy Programs

TikTok is furthermore launching a $2m AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This project will support charitable organizations focused on training computer science.

Platform Protection

TikTok has justified its safety measures, following debate over plans to cut jobs for a large number of review team members in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.

A company official stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content before it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its AI tools.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”